A few things about our tweet policy

I've seen some comment on Twitter about the messages we encourage players to send. The s-word comes up from time to time. I want to clarify our position on this.

Echo Bazaar does not, by any commonly accepted meaning of the word, spam. We don't send unsolicited messages to anyone, ever. We don't ever use anyone's account to send a message without their direct and immediate consent. We do offer an incentive for sending viral messages, but it's quite a modest incentive and we only offer that incentive once every 24 hours. And finally, we allow people to edit the viral messages without any restrictions beyond keeping the fallenlondon link in. If you want to say, 'I diskard this silly game [link]', well, it's your Twitter account, not ours.

We do also allow people to send postcards and echo content if they like the content. This is their call, it's entirely voluntary, and it's really no different from any of the [Twitter this] links on any of a thousand sites.

Ultimately, some people are bound to find EB-related tweets annoying, but we want to limit that annoyance to, oh, the kind of annoyance I'll feel when the World Cup rolls round and half my friends start tweeting about bloody football. So if you think there's something reasonable we can do to reduce possible annoyance, let us know. If you find any hint that anything I've said about our tweeting guidelines is untrue, let us know straight away. We take this very seriously.

If you're a player, you might be wondering what's kosher to do by way of tweet edits. To reiterate what I said above, it's your Twitter account, not ours. But a few points below. Consider this a draft T&C section.

Things we really don't mind you doing

- tweeting for an action refresh and putting completely unrelated text in the other 100 characters. Think of the fallenlondon link as sponsorship. :-)

Things we'd strongly prefer you not to do, but we won't hassle you for

- tweeting for an action refresh, and then deleting it straight off. We considered penalising people who do that, but (i) it seems a bit aggressive (ii) if someone's protected their updates we'd probably be penalising them too. Ultimately we rely on the goodwill and enthusiasm of our players.

- tweeting for an action refresh and saying 'this game sucks.' :-)

Things that are potentially bannable offences

- linking to content that pretends to be EB content, in a way that's griefy or fraudulent rather than funny.

- misrepresenting what our tweet policy is in a malicious way: 'If you see this tweet then EB is spamming my account without my consent [link]'. Unless we've embraced the dark side, in which case, nail us to the wall, folks.

- and of course, anything that contravenes the Twitter TOS.

 

Ta for reading. Comments welcome as ever.

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Comments (17) -

Grumblemouse
Grumblemouse
1/6/2010 4:52:52 AM Permalink

I have to say that I was a little dubious at first about tweeting from EB but I think you've done a great job of engineering it so that it doesn't come across spammy. 10 actions for a tweet that you can edit? Shit yeah.

SolveEtCoagula
SolveEtCoagula
1/6/2010 5:02:59 AM Permalink

I discovered the game through just such a tweet, and am very glad I did.  It's quasi-evangelical when I do it in turn, but I try to keep it under control.

metasynthie
metasynthie
1/6/2010 6:04:35 AM Permalink

I have to admit I've been guilty of tweet-then-delete at least a score of times. And I felt guilty, too, but the ten extra actions is hard to pass up, like a free cigarette!

I've definitely tweeted to promote the game, some of the refresh tweets and some on my own, especially when something exciting happens, like going mad and off to Bedlam!

However, I felt like my Twitter network was pretty easily saturated with Echo Bazaar tweets, especially once some of my friends started playing as well. I do think that repeated exposure is a pretty effective form of promotion, so I'm definitely planning on tweeting some more. But I will do my best to refrain from picking up free actions when I don't think it's a good idea to tweet more!

ZorkFox
ZorkFox
1/6/2010 6:22:07 AM Permalink

I think the action refresh tweets are perfectly normal, especially since you allow us to adjust the content. It's a damn sight better than the auto-sharing crap from Youtube. I love you guys.

John Evans
John Evans
1/6/2010 7:42:16 AM Permalink

I might tweet about Echo Bazaar, because I enjoy the game...But I would NEVER tweet in exchange for action points.  That just seems too much like bribery.

Alexis
Alexis
1/6/2010 3:17:27 PM Permalink

@John: obviously we'd prefer you to, which is, you know, why we're attempting to bribe you. Smile But it really is your call.

@grumble, S&C,ZF: thanks folks!

@metasynthie: et tu Bruta? no, it's fine. Ultimately players are the best judges of what their Twitter stream will bear, and if the response to repeated tweets is going to be a negative one, we don't gain from it. And I do want to sleep at night.

I think the future belongs to virals that allow as much conversation and co-operation as possible. Michael Gundlach, who just wrote the first Chrome ad-blocker, made the point that ideally he'd like to see his blocker become redundant, because everybody only saw perfectly targeted ads that they enjoyed. I suppose that's our ideal.

Andy Gimblett
Andy Gimblett
1/6/2010 3:43:51 PM Permalink

I'm a non-player, but several of my friends play, and I'm one of the people who's moaned about the FL tweets.

For my part, the problem is simply this: I see a tweet from a close friend, and I start reading it, and I have to get half way through before I realise it's about this game which I've decided I'm not interested in.  At first this was fine, but when it started happening a few times a day it became an annoyance.

Of course, people often tweet about things I'm not interested in, and of course, I usually have to start reading the tweet to realise that's the case; it's just that they're consistently coming from the same app, so it seems like it should be avoidable.  To my mind, these _aren't_ tweets from my friends: they're tweets from their characters in a game in which I have no interest.  I would unfollow those characters if I could.

I've seen two suggestions for how to fix this:

1. A leading hashtag (ie at the start of the tweet), which can easily be spotted, and flag that the rest of the tweet may safely be ignored.  http://twitter.com/EchoBazaar/status/7437795365 points out that this uses valuable characters.  Well, #fl would only use 4 (including a trailing space) - and since the message is very often truncated anyway (ending with ...), what difference would this really make?  Hardly any, it seems to me.

2. Put the URL first, as suggested by http://twitter.com/EchoBazaar/status/7437807469.  That would also work, yes - though I suspect it would make the tweets less enjoyable for those people who _are_ interested in them.  It's probably easier for me to spot (than #fl) too, so I can probably ignore quicker; somehow it seems less elegant though - the end feels like the right place for the URL.  Smile

To my mind, a short leading hashtag seems the best solution: it's succinct and easily spotted, it doesn't interrupt the flow for those who are interested, and the character cost is small and anyway (IMHO) unimportant.

These are my thoughts; thank you for inviting them.

Best,

-Andy

Alexis
Alexis
1/6/2010 11:07:58 PM Permalink

@Andy: thanks very much for that. I think this

"I have to get half way through before I realise it's about this game which I've decided I'm not interested in"

is the key insight. Putting a marker at the start would make sense. We've been using #echobazaar as a hashtag, and #eb / #fl both have other uses, but it'd be the easiest fix. I'm inclined that way though. I'll have a think. Other suggestions welcome.

Bhagpuss
Bhagpuss
1/7/2010 1:43:13 AM Permalink

I have no interest in Twitter or Tweeting whatsoever. I only made a Twitter account to play Echo Bazaar (which I first saw mentioned in the Guardian, in a throwaway comment somewhere in their G2 Games special, by the way).

I very occasionally press that "echo comment" button thingy but to be honest I have no idea what it does. I'm guessing that since I don't have any contacts AT ALL on my Twitter account except for Echo Bazaar itself, then when I press the button I am talking to thin air. Or am I sending the comment to everyone else who is subscribed to EB?

Loving the game, mystified by the Twitter part.

Alexis
Alexis
1/7/2010 2:23:21 AM Permalink

Smile

No-one is seeing your tweets.  Or rather, I and the FBG account are now following you, just because. So we'll see them. You are doing no-one any harm at all, and us a microscopic amount of good by giving us a few extra links, I guess. Thanks for the love!

metasynthie
metasynthie
1/7/2010 7:35:52 AM Permalink

Is not using a URL-shortener (I like tr.im for being even shorter!) because you want to have the fallenlondon.com URL in there? For branding purposes? I wonder how much value that's providing if the main idea is to get people intrigued by the content of the tweet -- which is usually what gets folks to click on a URL.

And yeah, I must admit I stopped tweeting as much when I got complaints about seeing repeated Echo Bazaar tweets, people griping (somewhat unfairly) about it being spammy, etc.

Albert Herring
Albert Herring
1/20/2010 1:51:05 AM Permalink

It's started getting a few adverse reactions, so I'm stopping doing it, at least unless I have something else to tweet (a rare occurrence). However, I'm wondering whether it has essentially done its job/had its day by now (not least since the game server appears to be struggling); I see tweets (not that I look at Twitter that much anyway) from half a dozen or so confirmed players, and the content is getting a bit repetitive.

Robin
Robin
1/20/2010 5:43:01 PM Permalink

Things you could do to limit the annoyance:

1. Stop incentivising spam tweets.
2. Stop incentivising spam tweets.
3. Require a unique hash tag in your spam tweets that can be filtered out.
4. Ideally, place such a tag at the beginning of the tweet indicating the message's origin (as spam SMS messages are required to do), so that users on clients that don't support filtering can skip over the message without wasting seconds reading the flavour text.
5. Stop incentivising spam tweets.

I have no problem with games using twitter (it would be a bit hypocritical of me otherwise), as long as it's relevant to the game (and the player's specific actions within it) and the content of the tweets is at least minimally interesting in its own right. Bits of repetitive cut-off meaningless flavour text don't achieve that.

If people like your game they will tweet about it anyway without bribes.

Alexis
Alexis
1/20/2010 6:42:56 PM Permalink

Hi Robin

We already do (3) and (4) (based on feedback from a non-player: see the comments above). If you see a tweet without #ebz at the beginning, it's because the player has explicitly chosen to remove it. Which is their call: it's their twitter stream not ours. We don't offer any incentive for removing #ebz tags.

>Bits of repetitive cut-off meaningless flavour text don't achieve that.

At least 35% of all the links to 'repetitive cut-off meaningless flavour text' are not incentivised in any way - they're just something a player liked. At least 25% are directly relevant to something a player's just done. Tastes obviously differ, and our flavour isn't to your taste.

EDIT: removed 'At least 35% of all the links...are entirely voluntary'. 100% of the links are voluntary, 35%+ aren't incentivised.

eldorm
eldorm
7/21/2010 9:11:24 PM Permalink

Could you have add more poems about the Starveling Cat for tweeting? (I only just started playing, and I'll probably lose interest inside a week, which is what usually happens between me and online games, but I really like the bits about the Starveling Cat and would tweet those without the extra actions.)

Ekonea
Ekonea
11/17/2010 8:44:50 PM Permalink

I posted a couple of improvised in-character tweets with the #ebz hashtag but without a fallenlondon.com link, to see what (if anything) would happen.  It doesn't seem as if those tweets add up in the #ebz stream.  Is that correct, or is it my Twitter feed that filters out my own tweets?  (This is not a complaint, I'm just curious - and I wanted to post game related tweets that I made up myself, for the purpose of rpging while I wait for my actions to refresh. Hoping that isn't frowned upon.)

I realise this is an ancient thread but with luck somebody In The Know will see it Smile

Ben
Ben
3/16/2011 12:47:19 AM Permalink

Is not using a URL-shortener (I like tr.im for being even shorter!) because you want to have the fallenlondon.com URL in there? For branding purposes? I wonder how much value that's providing if the main idea is to get people intrigued by the content of the tweet -- which is usually what gets folks to click on a URL.

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