Once and Future Things

We're a bit vague about release dates for new content, because we're such a lean and frantic operation that it's often hard to know when we'll be done. Especially when we come over experimental. But we do have a big fat blurt in the pipeline, so I thought I'd post about it.

We went live with Mrs Plenty's Most Distracting Carnival. This is quite a departure from other areas: a smorgasbord of little fun snippets rather than the usual ladder to climb. As such it's an experiment. Props to @goatdance, who was creative lead on it and did most of the work, and to @emilystaubert, who is entirely to blame for Madame Shoshana. The early-access pass is also an experiment in revenue generation, so feedback on both the carnival and the pass are welcome. (We will possibly be dropping the price of the early access pass as we get closer to March - this depends on takeup, but we're as interested in data as in income on this really).

We have the first part of Book 2 nearly ready to go. This goes up to around 84, but again, we're experimenting with some different patterns for play on a couple of the paths, so the upper limit isn't as straightforward or obvious as it has been in some other cases... We'll probably run an early-access scheme on this too, but it should be open to the public well before the end of February.

If you've been following @huffam_esq, @mr_wines and so forth, you'll know that the Feast of the Exceptional Rose is just around the corner. This is Fallen London's take on Valentine's Day. I want to use it to road-test some enhancements to social actions that I've had bubbling away for a while. That should run, er, from Valentine's Day.

And the Ambitions are getting love. We need to go careful on these, because they tie so significantly into major background secrets and we try to make the prose a bump more sophisticated than the standard storylets, but you should soon be closer to satisfying your Heart's Desire and your need for revenge.

A more general point about upcoming content. We have arcs sketched out up until around 240 along each of the main tracks; we expect Ambitions to run up to about 150. All this is tentative and depends on player growth and enthusiasm. If we only manage a small hard-core of long-term players we'll end the arcs sooner; if we get a big long-term audience then we'll probably keep adding content until everyone's bored or dead. We do have some extreme ideas at the very top end that I think it's fair to say no-one has really ever done in a game, and I'm very, very keen for those to see the light of day.

One last point on that. You've probably noticed that the cost of increasing a Quality is the next level: 38 to go from 37 to 38, 39 to go up one more level, and so forth. The thought of a grind that required 100 or 200 change points to increase a stat has long made me a little ill. A couple of weeks ago we decided to take a stand on this, and capped the cost of increasing qualities at 50: that is, it will cost you 50 to go from 49 to 50, 50 to go from 50 to 51, 50 to go from 159 to 160, and so forth. I *hope* we will gain in player enthusiasm more than we lose in Fate sales at high levels - but more than that, the goal with Echo Bazaar was always to build a casual but compelling storytelling experience, not a straightforward grind game. We'll be looking at more ways to approach that ideal in the months to come.

 

-- Alexis

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Comments

pasmith
pasmith
2/4/2010 6:03:27 PM Permalink

The only "drawback" I see to selling access to content via Fate is that, for me at least, my gamer's brain sees it as a challenge. Buying 100 Fate would be trivial enough, but *earning* 100 Fate would be a compelling challenge.

That said, I really want to support the game, since I am completely smitten by it. How about a way to gift Fate to friends?

Alexis
Alexis
2/4/2010 6:14:56 PM Permalink

>*earning* 100 Fate would be a compelling challenge.

Oh ho! I hadn't thought about it in those terms. We do track total Fate earned through the game. I think about four dozen people have earned over 100 Fate in the last two months (almost all of them have spent it as they've earned it). So it is possible, but it takes quite a while. This is a design goal really. We want to sell Fate, but we want to be able to say truthfully that everything in the game is, with luck and time and effort, available for free.

Gifting Fate - either in raw form, or with fun tweaky presents - to friends is something we're probably going to implement in the near term.

trackback
uberVU - social comments
2/4/2010 6:18:38 PM Permalink

Social comments and analytics for this post

This post was mentioned on Twitter by EchoBazaar: #ebz What's next in Echo Bazaar: http://bit.ly/bVwZ9p

HemiSplit
HemiSplit
2/4/2010 8:38:07 PM Permalink

As a deeply engaged player who nonetheless hasn't yet passed the 40 mark on any stat, I'm relieved to hear of the cap on Quality costs. I'm also tantalized by the cryptic secrets you offer regarding what might happen at those higher levels!

Dan
Dan
2/4/2010 8:50:53 PM Permalink

I really love Echo Bazaar, I wouldn't mind spending some money on it, although I find myself still very resistant to micro-transactions... but they're a great business model and it seems they're here to stay.

100 fate seems a incredibly steep for early carnival access (that's ~$25 or so), especially as there's very little actual info on what's to the carnival and what levels it may be appropriate for. If it were a permanent early access pass of sorts, I'd be far more inclined towards it.

In a similar vein it'd also be nice to see more permanent things purchasable via fate.

All that said, still loving it to bits, so keep up the good work!

HemiSplit
HemiSplit
2/5/2010 1:51:54 AM Permalink

Dan: I've only been playing for a little over a week, and it's already eaten my life. The Carnival offer is for access a month in advance of other players - a lot can happen in that time! If we buy in now, we spend about a dollar a day for that access. I agree, though, that it would be nice to know the scale of the new content before buying in. I'd be a little sad to spend money on that early ticket and find three or five static storylets, but I suspect there's something more.

...That said, I don't think I'll be shelling out. That has less to do with the offer, though, than with my being as poor as the developers.

Alexis
Alexis
2/5/2010 2:51:41 AM Permalink

Hi chaps

I've talked about our pricing strategy in as much detail as seems decent here: http://bit.ly/aS8uk4

It is part of the plan to have more permanent stuff for Fate, most definitely; though it is an unspoken policy to have as much as possible available in the game for free, given time and ingenuity.

I would very much like to do a subscription / premium member pricing option (x free Fate / month, early access, some other perks) but early research has suggested such a lukewarm response that it probably wouldn't justify the dev time.

wrt scale of new content: Normally we reckon in terms of storylets, but the Carnival is such an unusual structure for us - the storylets have a lot of branches - that that metric doesn't make sense. It's about 5000 words of content. By comparison, the whole game - all four tracks, all Ambitions, all Opportunities, other exotica - is about 144,000 words (with another 10K in sidebars and whatnot). So about 4% of the total game is in the Carnival.

Arthur
Arthur
2/5/2010 2:00:50 PM Permalink

To be fair, when you pitched the subscription idea it was in the context of two other ideas about the candle. It wasn't a pure question along the lines of "if we offered a subscription for this much, with these features, would you buy one?" with a yes/no answer, and it wasn't a situation where people had the option of selecting more than one option.

You might find there's a lot of people who would prefer to get something for free, if they could get it for free, but failing that would be happy to shell out for a subscription - indeed, if I remember the question right, I really wanted to say "Well, I think you could boost the action pool for free users a bit *and* sell me a subscription as well", but I didn't have the option.

In short, I rather suspect that the research you did (at least in the form of the poll storylet) was rather flawed. It conflated "would you be interested in a subscription?" with "what's your take on the action pool?" If you did another pool where the question was "If we offered you a subscription with these goodies, how much would you pay for it per month?" - with options ranging from whatever you think the sensible upper limit is to "nothing/not interested" - I suspect you might get a better idea of how much people actually want to subscribe.

Alexis
Alexis
2/5/2010 5:11:37 PM Permalink

Good points all. If you or anyone reading this is personally interested, the best thing to do is probably

(i) create a feedback item on the forum
(ii) link to it from the 'discussion on Fate price' post

and let's see what kind of traffic it gets.

Alexis
Alexis
2/5/2010 5:14:08 PM Permalink

>Will we be able to follow other ambitions once our main one >is done?

Basically yes:

- you can definitely buy a cup of Lethean Tea for a reset, and if you're frugal with Fate you should have 50 by the time you finish an Ambition without having to spend money.
- we will probably implement a character reset button (start over but with perks)
- we will possibly allow users just to do a second Ambition when they've finished one.

metasynthie
metasynthie
2/6/2010 2:36:19 AM Permalink

Hurrah! I'm really psyched that you've sketched out ability arcs to 240 and ambitions up to 150. The content in the carnival has been quite worth it, although I have to say I probably shelled out $25 mostly for love of the game, and might have otherwise waited. It's a lot of fun content and games, lots of opportunities to raise various stats, which is especially nice for more advanced players whose storylets have dried up in other parts of the game as we get high in qualities. However, it's not the same kind of boost to "earning ability" in the game as other uses of fate, that's for sure.

I have to say I can't imagine buying any lethean tea, however. I'd be abandoning all the actions and character-plot-investment I'd put into my existing Ambition before getting anywhere near the end, and paying to abandon a path with a lot of time & goods invested into seeing what's next, finding interesting rewards, etc. I'd think it would be more likely that people would pay 50 fate to do a second ambition after finishing one. The character reset idea is a very interesting too, in the grand old tradition of re-morting.

sungazerphoto
sungazerphoto
2/7/2010 8:01:09 AM Permalink

I would myself be interested in subscribing.  I play enough that I really ought to be sending more money your way.

Perks that would be of interest to me would be the ability to change my character's silhouette to something not so common; being able to buy new actions with Fate one action at a time (I get tempted to spend them all at once) or to speed up the rate of refresh during the exhausted period; being able to give my character a name other than my Twitter login.  The opportunity to access a few limited-edition cards or storylets, or to acquire strange new objects, would also be appealing.

Keep up the great work!

magpie
magpie
2/12/2010 4:14:06 AM Permalink

What  sungazerphoto   said. I've never paid subscription for a game before, partly because I've never liked anything enough to do so and partly because I'm employed in museums as a historian (which means I have lots of debt and not much income). But it were about the same as 2-3 coffees ($5-10) I'd subscribe.

Also, where's the "donate for the awesome" button?

Alexis Kennedy
Alexis Kennedy
2/12/2010 3:36:30 PM Permalink

Hi all

>where's the "donate for the awesome" button?

A couple of people have asked about this, but we think it'd be a bit cheeky to run a commercial operation and then ask for donations. Do feel free to spend $5 on Fate by way of a donation. Smile

Spending Fate on extra actions does reduce the number of actions taken in the day, so it does to some degree reduce the refresh period, but I understand that you're after something slightly different. This is the kind of thing we might allow with a subscription. We do plan to allow alternate avatars for Fate, definitely.

Richard
Richard
2/21/2010 2:49:55 AM Permalink

Alexis

Just to back up (well, more or less) some remarks made above.  I'm ready and willing - I promise! - to send money your way, because such excellent writing deserves to be rewarded.  In fact, it's troubling me that I haven't paid anything yet.  But I don't want to spend money to unlock content - where's the fun in that?

Yes, I could buy Fate and just not use it.  But that's essentially donating, which I agree sits uneasily with the business model you've chosen.

Still, the problem that I want to buy something - anything! - just not Fate, feels like one which is capable of being solved.  Here are some random ideas for things which I'd find tempting:

1)  Real-world trinkets.  A framed original design for a storylet; signed limited-edition copies of some of the artwork; that kind of thing.

2)  Something in the game world which is fun and integrates with the storyline, but is orthogonal to the gameplay.  Maybe I could pay The Magazine Formerly Known As The London Magazine to do a feature about my character.  OK, that's a weak idea, but you're the creatives, not me Smile

3)  A newsletter with extra content, which isn't required to play the game but is fun or intriguing: more of the back-story, earlier hints about the storylines to come, etc.

Overall, my feeling is that you have (very naturally) focussed on pay-for-gameplay ideas, like using Fate to get extra actions.  But the gameplay isn't really your strongest suit - the writing is, and the creative process which sits behind it.  In concentrating on in-game rewards, I wonder whether you're overlooking those players or supporters who are more attracted to the literary side.

Good luck.

Cheers
Richard

sungazerphoto
sungazerphoto
2/22/2010 4:50:48 AM Permalink

Richard has a point.

I know that several of my friends would kill for an actual mushroom hat.

Alexis Kennedy
Alexis Kennedy
2/23/2010 1:31:51 PM Permalink

Thanks folks.

Unfortunately anything that requires custom effort (e.g. pay to get a feature) is simply out of the question, unless we charged truly extortionate sums for it.

Real-world trinkets might be worth a thought though. We're really not set up for it, but I'll chat to the rest of the team.

Ruber Eaglenest
Ruber Eaglenest
3/2/2010 3:20:36 AM Permalink

Oh! man your game is so awesome that some people want to pay for it, apart from fate. I think the best option is to have several ways of get money. Maybe you could add an option of donate X dollars, and offer to add the name of the buying player in your next game as a "sponsor". I don't think anybody would think wrong about you having several ways of get money, indeed in a lot of indie games, buyers receive well that kind of financial approaches.

Ummm, I have an idea, I think that it would be awesome to build a physical board-card-game about Echo Bazaar. You should try to fit all this game in a compact experience for 2 to 8 players, if you are successful,then try to get an editor.

Merchandising would be a great idea too.

Thanks a lot for this awesome game.

PD: one last note, the need to buy fate is very low, because it so easy to buy additional turns and cards in a normal way without spend money. I think the game is soooo generous, when I read that the game is designed for play just some minutes a day... the real thing is that we can play it for about 2 hours a day. Maybe a little redesign in obtaining additional fate could be ok.

However, some things as echo on twitter official text of the game to gain fate, is a really good idea to promote Echo Bazaar.

(sorry my bad English)

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