that tag line

Paul: that tag line

me: 'mostly beige mostly text'?

me: what's wrong with it?

Paul: let me put it this way. The beige is not a feature

Paul: also, self deprecation hard to pull off in this context

me: point

Paul: would it be too cheeky to make our tag line "building better worlds"?

me: oh HO HO HO HO HO

me: are you making the reference?

Paul: I'm making the reference

Paul: hmm, wonder if you can be sued for  stealing a fictional company's tagline

me: Let's ask [high-powered lawyer friend]

Paul: in all seriousness though, the message is what we've been casting around for. We're worldbuilders.

me: and I like the intertextuality.

me: [high-powered lawyer friend] says

me: 'As far as Aliens goes - there's no copyright (in my view) in the slogan, because it isn't a substantial literary work, BUT never underestimate the bloody mindedness of Hollywood studios, or forget that compared to you they have an infinite amount of money.'

me: as pertinently IMO he points out that Failbetter Games - Building Better Worlds is a bit of a limp repetition

Paul: so we need a better adjective

Paul: 'Building Beiger Worlds'?

me: DON'T START

me: you reckon the player base might have any ideas?

Tags:

Comments (23) -

Kyle Maxwell
Kyle Maxwell
7/16/2010 12:15:40 AM Permalink

Stick with the Beckett theme instead. "Words are all we have," perhaps.

Arthur
Arthur
7/16/2010 12:16:58 AM Permalink

Or even "Worlds are all we have".

RichD
RichD
7/16/2010 1:30:13 AM Permalink

Failbetter Games - Building Storied Worlds

Elizabeth
Elizabeth
7/16/2010 2:43:55 AM Permalink

While I have a soft spot for "Mostly beige, mostly text," "Worlds are all we have" is effing brilliant and should go into use immediately.

Allandaros
Allandaros
7/16/2010 3:06:14 AM Permalink

Reposting from accidental deletion:

Making Awesome Things!

Wait, you want more? More description? Erm. "Making Awesome Things With Words!"

Worlds through Words
Wit and Worldplay
Dreamers of Worlds

Oi, I've got it. MORE BEIGE THAN YOU CAN SHAKE A STICK AT! (I'll get me coat.)

Bobby McObvious
Bobby McObvious
7/16/2010 6:10:15 AM Permalink

Hansom to the Dark Side?
Building More Sinister Worlds?
Go Mad and Hallucinate Lizards With Us?
Where Dickens and Lovecraft Fight to the Death?

John Evans
John Evans
7/16/2010 7:57:18 AM Permalink

Hm, if only we could get the word out to the player base.

Really, though: Aliens is not a "substantial literary work"?  What planet is he from?

Pete Darby
Pete Darby
7/16/2010 12:54:05 PM Permalink

Sticking with Beckett, either


Spool. Spooooooool.

or

Oh Boy!

Alexis
Alexis
7/16/2010 2:32:42 PM Permalink

Thanks guys....

I do like '[words/worlds] are all we have', but it's rather diminuendo rather than the triumphant crescendo we probably want. It can't be anything EBZ-specific either: we want to do more games!

@john: [HPLF] means that the slogan itself isn't a substantial work. He's on board the Aliens train fo sho.

attheelephant
attheelephant
7/16/2010 7:46:48 PM Permalink

I have to echo (ha!) the support for "words/worlds are all we have," it's classy ANY you can swap the "l" in and out as you please.  I think there's enough crescendo in the gaming industry, anyway.

Alternately, you could go with something that connect to "Failbetter" itself, like "Failbetter Games: It Could Be Worse".

Sarah
Sarah
7/16/2010 9:07:11 PM Permalink

I like Worlds/Words are all we have, but...

In keeping with the Becketterie

"Passing time more rapidly"


attheelephant
attheelephant
7/16/2010 10:23:00 PM Permalink

That, er, that should be an "AND" up there.

Emily
Emily
7/17/2010 2:08:24 AM Permalink

'Story Under Construction'?

Binidj
Binidj
7/17/2010 4:51:40 PM Permalink

Putting worlds into your mouth.

RichD
RichD
7/17/2010 5:45:36 PM Permalink

Failbetter Games - Terraforming reality one world at a time

Owen
Owen
7/20/2010 5:39:15 AM Permalink

"The 'What' in the World"

Michael
Michael
7/20/2010 8:45:06 AM Permalink

Hmm.  "Words enough, and time" would be a marvelous tag line. Smile

"You just keep telling your self that words will never hurt you..."

“Words have no power to impress the mind without the exquisite horror of their reality.” --Edgar Allan Poe

"All the words' a stage, and all the men and women merely players."- WS, misquoted...

pericat
pericat
7/20/2010 10:29:28 AM Permalink

Failbetter Games - Faces Like Squid!

No?

Arthur
Arthur
7/21/2010 7:07:13 PM Permalink

@Alex: If you want something a bit more crescendo-y than Wor(l)ds Are All We Have, how about All We Have Are Wor(l)ds?

Simon Bostock
Simon Bostock
7/21/2010 7:16:54 PM Permalink

Failbetter Games - an almost impossible task for your [insert] ability

Beige-moi!

Let's Go Shiny Worlds Happiness Kingdom! [for the JRPG crowd]

Beige-en-scène

Oddly enough, I'm working on a card game called 'straplines', which involves, erm, coming up with straplines. It's telling me you need Steampunk aesthetics with a play on a Beckett quote in the form of a puzzle/crossword clue.

Happy to help.

Alexis
Alexis
7/21/2010 7:32:09 PM Permalink

'Beige: it's not a feature'

I keep saying EBZ isn't really steampunk, but every time I do Paul hits me with the marketing stick. Ow! Ow!

>JRPG crowd

*possibly closer than you think*

Fogwoman Gray
Fogwoman Gray
7/24/2010 8:26:57 AM Permalink

Iz Steampunk!
Iz!
Iz!

Allessindra Kedricks
Allessindra Kedricks
7/24/2010 1:33:41 PM Permalink

I agree that it's not steampunk, in that there is no mechanical stuff, or other (even theoretical) stuff going on that is only-sideways-appropriate for the time/tech level. Much of steampunk is visual, also, and you're (emphatically? Aggressively?) assertively Not Going There.

That said, I will add weights to the Marketing S(ch)tick and note that the current 'fad' (to what extent it is a fad) for Victoriana is (unfortunately) intimately bound up with the tech-dissonance of "Steampunk" and so, for the purposes of marketing, it should not be denied. Let them find out it's not really there after they get hooked on the game.

(wicked evil grin)

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